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Number the opening of a beauty salon for several years, the situation is unchanged. Can be considered as a major factor, the factor of reduction is the best stylist. Due to the declining birthrate, Li is low stylist to graduate from beauty school, number of staff until the opening is becoming not aligned.
In addition, as the industry-specific phenomenon, what is not to become one of the factors that increase the height of the turnover rate?
Must be considered, including internal enrich here, the opening plan.
As a business, to cut the hair from national qualifications, everyone, because the regional business has been high and stable, stable management will lead to certain customers if you collect until the opening.
And we sample that has been described herein, an item is roughly what you need, this item, please transcripts of their business plan.
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Concept store openings
In order to opening stores in battleground tenant to a beauty salon, and then opening a unisex salon as a concept as a concept to differentiate it from other stores opening, also Men's capture.
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| 2. |
Store concept
Number of people every day, male clients tend to go to a beauty salon but has been increasingly, in the beauty industry, since the process of services that target women as usual has become the center, as men and women relaxing to, to achieve corner divided into male and female cut corner space, such as those receiving treatment without having to worry about the eye of the opposite sex, the interior.
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| 3. |
Market environment
Beauty salon on the number of variation is small, that does the result of rapid development in the two poles of a small salon and a large salon. Productivity per capita in the state peaked, Salon has created a high-value-added is not still. To increase the sales, the scheme has remained an increase in the number of stores = increase in the number of staff.
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| 4. |
How to attract customers
New customers
New customers, to attract customers from the portal site beauty of the net cost performance is excellent. However, in the case of a new open, flyers for the region, but can not be removed, because the number has decreased from traditional to attract the number distribution, to earn the required number of customers is not only increase the number of distribution.
Existing customers
For the decline of cycle visit, such as Kakemochi 2 salon one, the number of visits for one year per capita has been declining, in order to increase the number of visits, as its own service shops increase the motivation visits, increase the cycle visits introduced a service 1,000 yen (cut a little adjustment) Petit cut, raising the number of visits and enhance customer loyalty.
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| 5. |
Menu development
More to raise the appeal, was to develop a women-only menu in the menu and Unisex Salon, dedicated men and proposes a separate.
In particular, men in recent years since has been growing awareness of fashion, do the training of stylist can suggest a business style.
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| 6. |
Opening up the flow of
Marketing area
Financing
Development and store interior
Staff recruitment,
Menu development and
Planning and attract
Open
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| 7. |
Balance Analysis(Min 6 months to a year)
-Store-construction costs
・-Rent
・-Working capital
-Personnel expenses
-Utilities-water expenses
・-Communications expenses
-Ad spending
-Cost write-offs
-Sales and
Such as |
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