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The domestic apparel industry, has been declining year by year. Migration and production bases outside of, the evolution of the distribution, domestic apparel manufacturing, wholesale has received a big blow. However, on the other hand, in urban centers set up shop phenomenon in succession to advance foreign manufacturers have happened.
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Apparel maker concept
Center to put the material development, do put the shaft in the "quality" and "safety" thoroughly utilizing the manufacturing base in the country, the creation of products.
In addition, by manufacturing and selling at the same time, by introducing the idea of ??market-in, eliminating the gap between the market and to develop supply management is not the occurrence of dead stock.
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| 2. |
Store concept
Without an actual store, make the sale by non-store direct. Infrastructure to leverage the Internet, mobile, and cut unnecessary costs to the limit.
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| 3. |
Market environment
Domestic production has declined, due to intense foreign brands entering the domestic, for the apparel consumer confidence remains undiminished.
Also seems to be in the market itself is being subdivided, a small manufacturer that maneuverability to prevail, and there is room enough to win.
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| 4. |
How to attract customers
By utilizing viral marketing blogs, etc., to avoid the mass media, and lower marketing costs.
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Product development
By taking advantage point to make a direct sale using the Internet, adopt the voice of directly from the user, make sure the development of products that can be sold.
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| 6. |
Flow to sales
Secure and manufacturers
Financing
Product development and
Net development and shop
Planning and attract
Open
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| 7. |
Balance Analysis(Min 6 months to a year)
Internet-cost construction
ERent
Working capital
Personnel expenses
Utilities-water expenses
Communications expenses
Ad spending
Cost write-offs
Sales and
Such as |
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