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Nail salon is one of the business category the number of stores has increased explosively in recent years. It has contributed to stretch the nail salon, nail gel is the existence of. Nail that can be strong, to meet the needs of a wide range of nail art has emerged from the practical, nail market has spread to a machine.
Market along with the spread of nail, and a variety of services, price competition has begun, it easily embark aboard the epidemic, it may run into a situation such as germanium bath.
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Concept store openings
Opening location, shall be opening the area for a wide range of parasite has become tenant to be added, such as shopping malls, in other business categories, store and road surface, there is a charm to attract customers to shop.
In urban areas, in order to land prices are rising, make the opening in the region to target single OL, many students live.
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| 2. |
Store concept
That attract customers, such as beauty salon and can not be expected that the revenue per customer will collect a wide range of customers can not be generally high. In addition, make the gimmick firmly in the store because it takes time to treatment targeted, for better comfort during treatment.
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Market environment
The store, in urban areas have become saturated already, but there is a suburban-type clear, that for housewives are doing with the formation of customer money, it is difficult to collect the number of customers. In addition, the macro environment also wins, since the gap has begun to become a society such as the losers, targeting must be done securely, there is a possibility of slipping.
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How to attract customers
Free paper and tailored to the target, use the Web, take it to the sense that the concept attract friends to form an image that you can feel free to visit.
Because there is an art image, lower the threshold, making the visit more customers, and success factors.
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Menu development
There are signs as well as beauty salon, men begin to clean the nail increases. In the United States tend to layer intelligence in general, do the nail. From this, the future must be considered to respond to men's.
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| 6. |
Opening up the flow of
Marketing area
Financing
Development and store interior
Staff recruitment,
Menu development and
Planning and attract
Open
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| 7. |
Balance Analysis(Min 6 months to a year)
Store-construction costs
ERent
Working capital
Personnel expenses
Utilities-water expenses
Communications expenses
Ad spending
Cost write-offs
Sales and
Such as |
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