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Competitive Analysis, or What are you marketing the market in any strategy is a conflict? What is trying to successful business in any way? Analysis of the conflict and to find a competitive advantage to analyze them are different, or more than the conflict.
Below and write as a template format common items.
Thinking along the skeleton of this format, you can fire to write, you can easily organize your competitive analysis.
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Overview of the conflict
What hit any company in the conflict? To organize the sales of competing scale, area activities, products, services, and partners, to understand the conflict.
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| 2. |
Location of conflict
To understand to understand the conflict area that opens a store if the retail trade area suffer, do not suffer, demographics around, and regional characteristics.
If the contention on the net, check the keywords such as advertising and listing advertising SEO.
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| 3. |
Marketing environment of conflict
To understand how to use tools like advertising technique, flyers, transit advertising, DM, events, sales promotion, web site, blogs, or what are sending a message.
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| 4. |
Power relationship of conflict
More than one if there is a conflict, to understand to understand the conflict and make the most threat ranking, or game, or avoid it.
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| 5. |
Potential conflicts
What is momentum? Are we decline? To understand the future trends of the conflict.
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You can from these elements, do the business for competitive analysis. These questions, there is no need to respond to all. That meet the possible range, competitive analysis and you will see. By repeating If you can not find an answer immediately, repeat the monologue, the conference, words may also come frozen. |
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