All the plans to grow up a company are included.
It becomes a fundamental plan which orients all about the activity of companies, such as restructuring of a floatation, new business, and the existing enterprise, a marketing plan, a branding plan, a personnel program, and product development, and enterprise activity.
A large number [ the company which does not prepare the business plan itself still more ] although there are many companies which prepare a short period, the middle, and two kinds of business plans and there are fundamentally.

Although there is a case which begins new business extemporaneously plentifully in various companies, many carry out by ending in failure, and are.
Then, if there is no business plan, what will start?
A business plan becomes a map on what is called management.
in the state where there is no map, it will go to the destination and management resources are worn down all fields, mistaking the mountain to climb, losing one's way, or an accident occurring, and a risk is markedly alike and increases.
Planned business promotion and management to a risk can be performed as a role of one map and a business plan, and it becomes an employee body to many problems, and can go in the same direction.
If there is no map, an employee takes action each in his own way, a certain employee will lose his way and a certain employee will become scattering, stopping over.

From this, it can be said that there are three required elements in a business plan.

■ Blindness in one eye is expressing the tale describing the future (vision) of a company.
　
■ The second is having written the process which hardened an employee's union and was turned to vision achievement.
　
■ The third is becoming the foundation which performs resource (it is financial) management and performs planned management.

Conversely, the business plan which these three do not understand turns into a meaningless business plan.
By drawing an intelligible business plan, financing and the business understanding to a stakeholder are performed easily.